Tony's Chocolonely
Ideation
Art Direction
Creative Strategy
Parenting often feels impossibly tough no matter the effort. The sweet treats picked for kids say a lot about parenting and the care that goes into raising them. Even when it’s a little reward for cleaning up or saying “please” and “thank you,” it’s hard not to wonder if that chocolate bar was ethically made.
We reminded parents they were doing better than they realized and that every win big or small deserved to be celebrated.
Sweet wins are everywhere!
🏆 Campaign won the Blue Crowbar at the Crowbar Awards judged by Shannon Washington, Global CCO @ gotham 🏆
BILLBOARDS
SOCIAL POSTS
INSTAGRAM CHALLENGE + GIVEAWAY
MUSEUM OF CHOCOLATE 🍫
Art Director & Copywriter: Emily Chiu
Brief by the Crowbar Awards (2024 Q2) | Judged by Shannon Washington (Global CCO @ gotham)