Tony's Chocolonely

Ideation

Art Direction

Creative Strategy

Parenting often feels impossibly tough no matter the effort. The sweet treats picked for kids say a lot about parenting and the care that goes into raising them. Even when it’s a little reward for cleaning up or saying “please” and “thank you,” it’s hard not to wonder if that chocolate bar was ethically made.


We reminded parents they were doing better than they realized and that every win big or small deserved to be celebrated.

Sweet wins are everywhere!

🏆 Campaign won the Blue Crowbar at the Crowbar Awards judged by Shannon Washington, Global CCO @ gotham 🏆

BILLBOARDS

SOCIAL POSTS

INSTAGRAM CHALLENGE + GIVEAWAY

We created the hashtag #SweetParentingWins so that parents can show off their proudest and sweetest wins.

We created the hashtag #SweetParentingWins so that parents can show off their proudest and sweetest wins.

We created the hashtag #SweetParentingWins so that parents can show off their proudest and sweetest wins.

MUSEUM OF CHOCOLATE 🍫

From package customization to colorful soft play to chocolate tasting, the experience was designed for a sweet family fun day!
All ticket sales supported Tony's Chocolonely's longstanding efforts to improve educational accessibility for cocoa farmers' children, adding a meaningful mission to those special moments.

Art Director & Copywriter: Emily Chiu

Brief by the Crowbar Awards (2024 Q2) | Judged by Shannon Washington (Global CCO @ gotham)

All

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