Pangea Cafe
Ideation
Art Direction
Creative Strategy
Motion Design
Brexit and the pandemic didn’t just shake borders—they deepened divides. Racism has grown louder, threatening the connections that make communities thrive.
We confronted bias by introducing a menu of lifeless drinks and pastries, with absurdist sarcasm highlighting how much cultural influences shape the coffee community.
Bias is ugly. Prejudice tastes worse. Let's keep racism off the menu.
Yes. These are real tweets we found (usernames changed).
THE EXPERIENCE
Visitors to Pangea Cafe that weekend will get exactly what they asked for: bland lattes, bitter cookies—proof of what’s lost when diversity is erased. Three days later, we reveal the truth: it was all “rage bait” to expose the absurdity of racism by letting people taste their own medicine.
MENU
Art Director & Copywriter: Emily Chiu & Tamar Ponte
Brief by Young Shits (November 2024)
