NotCo

Ideation

Art Direction

Creative Strategy

Product Strategy

Video Editing

Things people do when they're hungover… they don't. They just lie in bed, for god knows how long, wishing they weren’t hungover. Imagine all the things they could be doing instead.


Introducing NOTHANGOVER, the product that prevents hangovers before they start so you can finally do more! Think of it as a productivity booster, a regret minimizer, and, most importantly, a hangover forbider.

It's simple. NOTHANGOVER = Do More!

CASE STUDY

INTERACTIVE BILLABORDS

We placed to-do lists all around the country that are just waiting to be checked. Passerby could then walk up and press the button next to the dispenser to a coupon for their next purchase of NOTHANGOVER. Every time a coupon gets dispensed, an item on the to-do list gets checked off to mimick the immediate productivity boost that NOTHANGOVER offers.

We placed to-do lists all around the country that are just waiting to be checked. Passerby could then walk up and press the button next to the dispenser to a coupon for their next purchase of NOTHANGOVER. Every time a coupon gets dispensed, an item on the to-do list gets checked off to mimick the immediate productivity boost that NOTHANGOVER offers.

We placed to-do lists all around the country that are just waiting to be checked. Passerby could then walk up and press the button next to the dispenser to a coupon for their next purchase of NOTHANGOVER. Every time a coupon gets dispensed, an item on the to-do list gets checked off to mimick the immediate productivity boost that NOTHANGOVER offers.

BILLBOARDS

INFLUENCER PR PACKAGE

We sent curated packages to influencers like @dausmendoza (5.4M TikTok followers) and @tarayummy (9.2M TikTok followers) to showcase NOTHANGOVER as a must-have for a carefree night out, inspiring our audience to enjoy the evening and wake up ready for the day ahead.

We sent curated packages to influencers like @dausmendoza (5.4M TikTok followers) and @tarayummy (9.2M TikTok followers) to showcase NOTHANGOVER as a must-have for a carefree night out, inspiring our audience to enjoy the evening and wake up ready for the day ahead.

We sent curated packages to influencers like @dausmendoza (5.4M TikTok followers) and @tarayummy (9.2M TikTok followers) to showcase NOTHANGOVER as a must-have for a carefree night out, inspiring our audience to enjoy the evening and wake up ready for the day ahead.

INSTAGRAM QUIZZES

PR STUNT

We set up a cubicle in Central Park with two actors—one hungover and one energized thanks to NOTHANGOVER. Visitors scanned a QR code to suggest tasks for the non-hungover actor, showcasing how NOTHANGOVER boosts productivity and motivation in a fun, interactive way!

We set up a cubicle in Central Park with two actors—one hungover and one energized thanks to NOTHANGOVER. Visitors scanned a QR code to suggest tasks for the non-hungover actor, showcasing how NOTHANGOVER boosts productivity and motivation in a fun, interactive way!

We set up a cubicle in Central Park with two actors—one hungover and one energized thanks to NOTHANGOVER. Visitors scanned a QR code to suggest tasks for the non-hungover actor, showcasing how NOTHANGOVER boosts productivity and motivation in a fun, interactive way!

SOCIAL MEDIA CHALLENGE & GIVEAWAY -> USER GENERATED BILLBOARDS

Embarrassing yet hilarious, hungover stories remind us not to overdo it. We invited everyone to share their best ones for a chance to win free NOTHANGOVERs—and maybe even land a spot on a billboard with our cheeky reactions to their alcohol adventures!

Embarrassing yet hilarious, hungover stories remind us not to overdo it. We invited everyone to share their best ones for a chance to win free NOTHANGOVERs—and maybe even land a spot on a billboard with our cheeky reactions to their alcohol adventures!

Embarrassing yet hilarious, hungover stories remind us not to overdo it. We invited everyone to share their best ones for a chance to win free NOTHANGOVERs—and maybe even land a spot on a billboard with our cheeky reactions to their alcohol adventures!

Art Director: Emily Chiu

Copywriter: Paige Yoskin

Brief by Young Ones 2024

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