Bumble
Ideation
Art Direction
Creative Strategy
Web Design
2014 was the year when she took love into her own hands.
2024, 10 years later, becomes the year when love becomes a story for all.
It's easy to forget that love is different for everyone, especially when we get subconsciously brainwashed by the repeating portrayals of ideal relationships on the Internet. Our campaign reaffirmed existing but also potential users that what is unique about us empowers us.
Bumble celebrates love in all shapes and forms. So don't be afraid and proudly #BeDifferentLoveDifferent.
DIGITAL BANNERS
LANDING PAGE
ARTIST COLLABORATION
SOCIAL MEDIA ENGAGEMENT
Art Director: Emily Chiu
Copywriter: Tess Adams
Brief by D&AD Awards 2024