Bumble

Ideation

Art Direction

Creative Strategy

Web Design

2014 was the year when she took love into her own hands.

2024, 10 years later, becomes the year when love becomes a story for all.


It's easy to forget that love is different for everyone, especially when we get subconsciously brainwashed by the repeating portrayals of ideal relationships on the Internet. Our campaign reaffirmed existing but also potential users that what is unique about us empowers us.

Bumble celebrates love in all shapes and forms. So don't be afraid and proudly #BeDifferentLoveDifferent.

DIGITAL BANNERS

LANDING PAGE

Click to check out the full landing page!

Click to check out the full landing page!

Click to check out the full landing page!

ARTIST COLLABORATION

We launched a couple's photoshoot giveaway with Vic Lentaigne, a photographer known for her beautifully captured work revolving around queerness and identity.

We launched a couple's photoshoot giveaway with Vic Lentaigne, a photographer known for her beautifully captured work revolving around queerness and identity.

We launched a couple's photoshoot giveaway with Vic Lentaigne, a photographer known for her beautifully captured work revolving around queerness and identity.

SOCIAL MEDIA ENGAGEMENT

We created the hashtag #BeDifferentLoveDifferent and invited everyone to share their unique love stories.

We created the hashtag #BeDifferentLoveDifferent and invited everyone to share their unique love stories.

We created the hashtag #BeDifferentLoveDifferent and invited everyone to share their unique love stories.

Art Director: Emily Chiu

Copywriter: Tess Adams

Brief by D&AD Awards 2024

All

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